Collective Intention
Collective Intention

Amy Rauen
Founder
Collective Intention
Areas of Expertise
Apparel Design | Circular Design | Sustainability
Collective Intention
Environmental Services and Sustainability, Business Management Consultant

Professional Profile
Hi, I’m Amy Rauen. I’m a creative design leader with over 19 years of experience launching multi-million dollar apparel brands for DKNY, Lord & Taylor, and Saks Fifth Avenue. I am a material innovation expert, an accomplished brand builder, and an early adopter with a lens toward the future. My biggest contributions are leading teams by successfully influencing new partnerships, initiating new ideas, and having a vision for a better future where people and planet prosper.
With my recent certificate from the Fashion Institute of Technology in their Sustainable Design Entrepreneur program, I am able to combine my creative design abilities and my extensive industry experience while integrating sustainability and circular design practices from initial sketch through the entire supply chain. With my entrepreneurial spirit and in-depth sustainability knowledge, I am able to deliver compelling seasonal collections while supporting social and environmental development goals.
I believe by designing with intent to eliminate waste and pollution we can help move the fashion industry towards a circular economy that is focused on responsible consumption and production.